Content isn’t a full-time job
The system I’m using to grow a brand-new Instagram account, from first idea to finished post.
I have a problem. I think everything needs a system, including this Instagram account. So I’m building one for every single step: gathering inspiration, planning content, writing scripts and editing videos. Join the waitlist and you’ll get the InstaEngine before anyone else.
It’s free to join, and the waitlist gets first dibs when the doors open.One system for every step, from idea to posted.
Most people treat Instagram like a blank page every single day. The InstaEngine turns it into a repeatable process, so you always know what to post, what to say and how to get it done fast.
Gather inspiration
Save ideas into Notion as you go, so you never stare at a blank screen again.
Plan the content
Turn those ideas into a calendar that mixes teaching, story and selling.
Write the scripts
Hooks and talking points that sound like you, written in a fraction of the time.
Edit the videos
Captions, cuts and polish without losing your whole evening to an editing app.
Post and track
Publish on schedule and track every post in Notion so you can see what’s working.
Every idea, plan and post lives in Notion.
My Notion content tracker holds my inspiration, my notes, my scripts and my posting schedule, all in one place. Every post moves across the board from a rough idea to published, so nothing gets lost and I always know what’s next.
watch an idea become a postIdeas3222
Scripting1211
Creating1121
Posted2223
Click the pink-outlined card to move it to the next stage.
I made this whole carousel in about three minutes.
Yes, really, and the video slides too. My carousel creator turns a script into finished, on-brand slides almost instantly, so posting twice a day stops feeling impossible. Tap the arrows, or pick a card from the stack.
Lauren Nichole Before you make your very first freebie, read this. (Save it for later, friend.)
Drag the slider and see what the system does.
On the left is my raw clip, straight off my phone. On the right is the exact same clip after it goes through the InstaEngine, with captions, edits and a hook that stops the scroll.
go on, give it a swipeYou want Instagram to grow your business, not eat your week.
You’re starting fresh
A brand-new account, a pivot, or a restart after a long break. Starting from zero is exactly where I am too.
You have things to sell
Products, courses or services that deserve to be seen by people who don’t know you exist yet.
You love a good system
You’d rather follow a clear process than wing it every day and hope the algorithm likes you.
I build systems for a living.
I’ve been building online businesses since 2008, starting with $25 blog designs I taught myself to make on YouTube and growing into a business that has served more than 30,000 customers. Every piece of it runs on systems.
Now I’m starting a brand-new Instagram account from zero and building it in public, with the InstaEngine running every step. You get to watch it work, and then you get the whole system for yourself.
systems girl, reporting for dutyGood questions, honest answers.
What is the InstaEngine?
It’s my complete system for running Instagram, covering how I gather inspiration, plan content, write scripts, edit videos and keep every post organized. It’s the exact process I’m using to grow my own brand-new account.
When does it open?
The waitlist hears first. I’m road-testing every piece on my own account right now, and you’ll get an email the moment the doors open.
Do I have to be good on camera?
Nope. The system takes the guesswork out of what to say and how to say it, which is most of what makes being on camera feel awkward.
Is this only for brand-new accounts?
Not at all. It works for any account that needs a steady, repeatable way to create content, whether you have 12 followers or 12,000.
Does joining the waitlist cost anything?
No. Joining is free, and you’re under no obligation to buy anything.
Start the engine
Join the waitlist and be the first to get the system behind a brand-new account, built in public.
